Cor, blimey!!!

Old plastic bags cut into strips and then knitted together to make a new, stronger bag which will be longer lasting than any other regular plastic bag.

Re-design of toilet paper packaging to encourage responsible consumption of toilet paper. The idea being that by only using 2 sheets at a time then your consumption will reduce, thus reducing de-forestation.

In 2008, it will be 35 years since Ceefax's invention. In the next few years we will lose this style of graphics when the digital takeover occurs. These interactive magnets allow people to continue to celebrate the joy of Ceefax.

Cover for university book of typographic essays.

Tape measures to encourage healthy body size. They come in 6 different colours in relation to height and show size 0, anorexic and average body size. They would be placed in clothes shops, on hangers, and in changing rooms.

Old lady eating an ice-cream in McDonalds. Her behaviour and appearence mimicks that of a young girl

Sad man in Burger King, too depressed to eat his food. We are almost able to share his pain

TV advertisment for KY Jelly following the concept that using KY Jelly will lead to a totally friction-free life

Pigeon racing as a sub-culture: A typographic essay